GEO Checker
What AI assistants find when they look at fortnox.se.
Scanning…
GEO Score
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- Site readiness
- – Twelve checks on every page read.
- Recognition
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- Shopping agents
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What they can read
- Can an assistant get the page at all? robots.txt for the AI search and live-fetch crawlers, noindex, the canonical, the sitemap, and whether the content exists before JavaScript runs — the crawlers of OpenAI, Anthropic and Perplexity do not run it. A gate, not a merit: scored as its weakest check, and left out of the score when nothing is wrong. –
- Can it parse what it got? Structured data (an Organization plus a type that says what the page is), one H1 and H2 sections, question headings with an answer beneath, landmarks, title, description and Open Graph tags. –
- Is there anything worth quoting? Specific claims — years, prices, quantities, places — rather than adjectives any company could use; on an article, a byline, a date and links to sources. Plus a language model’s read of every page: what it could cite, and what the site does not state. –
- Can it tell who is behind the site? Organization markup with sameAs links to verified profiles and a logo, an About link, a way to reach a person. On-page signals only — reputation is Recognition’s question. –
- Is it current? The newest date among Last-Modified, <time>, Open Graph and schema dates. Event dates in the future do not count; an undated brand page is fine, an undated article is not. –