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Privacy & Terms

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Dario Dario ("we", "us", "our") respects your privacy. This policy explains how we collect, use, and protect personal data in accordance with the EU General Data Protection Regulation (GDPR) and Swedish law.

1. Data controller

Dario Dario
Östermalmsgatan 26A, 114 26 Stockholm, Sweden
Company reg.: 559576-4415
Email: hello@dariodario.com

2. What we collect

  • Contact. When you email us or submit a form: name, email, company, and the message you send.
  • Newsletter. If you subscribe: email address and the time of signup.
  • Client portal. If you sign in: email, authentication data, and session information.
  • Technical data. Logs, IP address, browser type, and approximate location, to operate and secure the service.
  • Analytics. Aggregated usage statistics via PostHog (EU region) — pageviews, referrer, device type, country, and which features are used. The analytics are cookieless: nothing is stored on your device. Visits are counted with an anonymous identifier that changes every day, so none follows you from one day to the next. If you sign in, usage is linked to your account ID (a random UUID), never to your email address.

3. Purposes and legal basis

  • Responding to inquiries — legal basis: legitimate interest and, where applicable, contract.
  • Sending the newsletter — legal basis: consent, which you may withdraw at any time.
  • Providing the client portal — legal basis: contract.
  • Security, operations, and improvement — legal basis: legitimate interest.
  • Legal obligations — e.g. accounting and tax law.

4. Recipients and processors

We share data with vendors who process it on our behalf under data processing agreements. Current subprocessors include:

  • Cloudflare (hosting, CDN, security)
  • Supabase (database and authentication)
  • Google (OAuth sign-in)
  • PostHog (product analytics, EU region)
  • Email service provider for outbound and support

5. Transfers outside the EEA

Some vendors may process data outside the EEA. Where this happens, we rely on appropriate safeguards such as the EU Standard Contractual Clauses or an adequacy decision (e.g. the EU-US Data Privacy Framework).

6. Retention

We retain data only as long as necessary for the stated purpose: inquiries up to 24 months, newsletter subscriptions until you unsubscribe, client accounts for the duration of the engagement, and financial records per Swedish bookkeeping law (typically 7 years).

7. Your rights

You have the right to:

  • access the data we hold about you,
  • request correction of inaccurate data,
  • request erasure ("the right to be forgotten"),
  • request restriction of processing,
  • object to processing based on legitimate interest,
  • request data portability,
  • withdraw consent at any time.

You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY), imy.se.

8. Cookies and analytics tools

We use only the cookies needed to operate the site and, after a click on one of our ads, one cookie that attributes that click. No profiling cookies are set, and our web analytics set no cookies at all.

  • Strictly necessary. Session and language preference (e.g. dd_intl). Required for the site to function.
  • Ad attribution (dd_paid_click). Set only when you arrive from one of our ads (the URL then carries the ad platform's click id). It holds that id and the campaign for up to a year, so that if you later request a report or book a meeting we can tell that platform its ad led to it. It is not used for profiling, is not readable by scripts on the page, and is shared with no one but the platform that served the ad.
  • PostHog (web analytics). Sets no cookies and stores nothing on your device — no cookies, no localStorage, no sessionStorage. No ePrivacy/PECR consent is therefore required. To count unique visitors, PostHog computes an anonymous identifier on its servers from your IP address and browser together with a salt that changes every day. It can link your page views within one day, never across days, and it is not stored on your device. Data is processed inside the EU (PostHog EU region). Legal basis: legitimate interest in understanding how the service is used. We honour your browser's Do Not Track setting — with it on, you are not recorded at all.

9. Terms of use

The website and the GEO Checker are provided as is. Scores, reports and content are general information, not advice, and we do not guarantee availability or that content is current. You may not use the website in breach of law, attempt unauthorised access, or interfere with its operation — for example by large-scale scraping or automated calls to the tool. Client engagements and deliverables are governed by separate written agreements. Swedish law applies; disputes are settled by the Swedish courts, with Stockholm District Court as the court of first instance.

10. Changes

We may update this page. The latest version is always published here, with the date at the top.

11. Contact

Questions about this policy or how we handle your data? Email us at hello@dariodario.com.